By Manuela Pulido—April 21, 2017
A big change surprised everyone in Coachella this year.
Since it emerged out of the alternative rock scene in 1999, the Coachella Valley Music and Arts Festival has featured many acts spanning hip-hop, folk, EDM, pop, heavy metal and classic rock.
Yet one style of music has long been underrepresented on the grounds of the posh Empire Polo Club in Indio: Latin music. That changes this year.
Coachella’s 2017 roster includes the highest volume of Latino and Spanish-language bands in its 18-year history. Given Southern California’s demographics, some might say this is a long time in coming, especially when one takes into account that the actual city of Coachella is more than 96% Latino or Hispanic.
“I thought we existed outside of what Coachella had to offer,” said Daniel Gomez of Inland Empire band Quitapenas. “But things are changing. The gatekeepers are looking more like us.”
With President Trump pledging to build a wall along the southern border and Latino communities being shaken by an uptick in Immigration and Customs Enforcement raids, artists say that building bridges between the English-speaking Coachella crowd and Latino communities presents real-world opportunities.
Read more at LatinAmerica Post.