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To Create Racial Change, Advertising Must ‘Envision a World That Doesn’t Exist’

By Doug Zanger—July 21, 2020

Last month, a high-profile full-page print ad doubled as a protest sign in advance of Donald Trump’s rally in Tulsa, Okla., just after the Juneteenth holiday. The ad in The Oklahoma Eagle, one of America’s oldest Black-owned newspapers, read “Being Black Is Not a Crime.” This simple white lettering on a black background was a stark reminder of the systemic racism endured by Bipoc (Black, Indigenous, people of color) populations in the country.

Read more at Adweek.

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